Enrichment turns a name and email into a full firmographic + technographic + behavioral profile. Lead scoring uses those fields to predict which leads convert — and which are noise.
Enrichment fields that matter
Company size, industry, tech stack, recent funding, hiring trend, headcount growth, and persona seniority.
Scoring frameworks
Fit score (how well do they match ICP?) + intent score (are they showing buying signals?). Multiply, don't add.
Routing
High fit + high intent → SDR immediately. High fit + low intent → nurture. Low fit → suppress.
How SendroAI Fits In
SendroAI pairs research-based enrichment with intent signals to focus outbound effort on the highest-fit, highest-intent prospects.