A new VP or Director typically reviews and replaces vendors in their first 90 days. Reaching them in that window has reply rates 2–3x higher than steady-state outbound.
Why the 90-day window matters
New leaders are explicitly chartered to evaluate the status quo. That's when 'we should look at this' becomes an action.
How to detect job changes
LinkedIn updates, press releases, and intent platforms that track title changes. Set up weekly alerts.
The message that works
Acknowledge the role, reference their prior background, propose a specific reason your tool fits their new charter.
Avoid the obvious mistake
Don't congratulate them on the move. That's what every vendor does.
How SendroAI Fits In
SendroAI integrates job-change signals into trigger-based sequences so reps reach decision-makers in their evaluation window.