LinkedIn touches before email warm prospects up. LinkedIn touches after email recover replies. Coordinated sequences outperform either channel alone by 30–60%.
Pre-email LinkedIn touches
Profile view → connection request → wait 2 days → personalized email. The prospect already recognizes your name.
Post-email LinkedIn recovery
If email gets opened but no reply, follow up with a LinkedIn message referencing the email. Lifts reply rate meaningfully.
Avoiding the double-touch trap
Don't send the same value prop on both channels in the same week. Vary the angle.
Attribution
Track which touch produced the reply. Most CRMs miss the LinkedIn assist.
How SendroAI Fits In
SendroAI logs every email touch with timestamp and outcome — pair it with your LinkedIn tool for cross-channel attribution.