SMS isn't a cold channel in B2B. It's a confirmation, reminder, and re-engagement channel for prospects who already opted in or booked a meeting.
Where SMS wins
Meeting confirmations (cuts no-shows 20–30%). Same-day reminders. Re-engaging stalled deals.
Where SMS fails
Cold first touches. Long pitches. Anything that requires reading more than two sentences.
Compliance
TCPA in the US requires prior consent. GDPR requires explicit opt-in in the EU. Don't text cold.
Practical templates
'Hey [name], confirming our 2pm tomorrow — any prep you'd like me to do?' beats every 'just checking in' SMS ever sent.
How SendroAI Fits In
SendroAI focuses on the email layer; SMS confirmations integrate cleanly through calendar/CRM workflows downstream.