Trigger-based outreach waits for a signal (hiring, funding, job change, site visit) before sending. Reply rates run 3–5x higher than steady-state batches because the timing is right.
The shift in mental model
From 'send 500 emails this week' to 'send to whoever showed a signal this week.' Lower volume, higher quality.
Setting up triggers
Pick 3–5 high-value signals. Define the sequence and copy angle for each. Connect signal source → CRM event → sequence trigger.
Latency matters
Same-day outreach on a signal outperforms 7-day outreach by 2x or more.
Measurement
Track reply rate by trigger type. Some signals are gold; others are noise.
How SendroAI Fits In
SendroAI's research engine and sequencer combine to make trigger-based outreach the default workflow, not a side project.