Reverse-IP tools identify the company (not the person) visiting your site. Combine with form-fill or persona inference to turn anonymous traffic into outbound triggers.
How it works
Map visitor IP to a registered company via a maintained database. ~30–60% identification rate for B2B in 2026.
What you can act on
Pages visited, time on site, return visits, and content engagement. Build a per-account intent score.
The persona problem
Reverse IP tells you the company, not the person. Layer enrichment to identify likely buyers in that company.
Compliance
GDPR-sensitive in the EU. Use clear cookie disclosures and respect Do Not Track.
How SendroAI Fits In
SendroAI ingests visitor signals as a trigger — when a target account hits the pricing page, the sequence fires that same day.