Define ICP precisely → query a database with those criteria → verify every email → enrich with persona context → suppress anyone in CRM or do-not-contact. That's it. Most teams skip the suppression step and regret it.
Step 1 — ICP filters
Industry, size, geo, tech stack, recent signals. The narrower, the better the reply rate.
Step 2 — Pull from database
Export 2–5x the volume you need; expect 30–50% attrition through verification and suppression.
Step 3 — Verify
Run every email through a verifier. Bounces destroy reputation faster than anything else.
Step 4 — Enrich
Add persona context for personalization. Don't send without it.
Step 5 — Suppress
Existing CRM contacts, recent campaign recipients, do-not-contact list. Skipping this is how you piss off customers.
How SendroAI Fits In
SendroAI ingests verified, enriched lists and uses the enrichment fields as research inputs for per-prospect copy generation.