OTE in the US: $65K–$95K (60–70 base / 30–40 variable). Pay on meetings held or qualified opportunities, not meetings booked. Otherwise you incentivize gaming.
Base + variable split
60/40 or 70/30 is standard. Tilt toward base for new markets where SDRs need runway to figure things out.
What to commission on
Qualified opportunities (SQOs) or meetings held with disposition. Never just 'meetings booked.'
Accelerators
Tier above quota at 1.5x–2x commission rates. Encourages overperformance.
Spiffs
Targeted short-term incentives for specific ICPs or product lines. Don't overuse.
How SendroAI Fits In
SendroAI focuses on the work, not the comp design — but tracking meetings-held cleanly is built into the analytics layer.