A GTM strategy specifies: ICP, value proposition, channels, motion (inbound/outbound/PLG), pricing, and the feedback loops between them. Without all six, you have campaigns, not a GTM.
ICP
Who you sell to, with measurable criteria. Not 'mid-market SaaS' — specifically 'Seed-to-Series-C B2B SaaS, 20–200 employees, with an outbound SDR team.'
Value proposition
What pain you solve and the proof. One sentence, no buzzwords.
Channels
Where you reach the ICP. Outbound, content, partnerships, paid, community.
Motion
How you sell. Self-serve, SDR-led, AE-led, channel.
Pricing
How you capture value. Aligned with how the buyer measures it.
Feedback loops
How signals from one stage inform the next — closed-lost reasons inform messaging, won deals refine ICP.
How SendroAI Fits In
SendroAI fits inside the outbound channel; build the rest of the GTM around it.