Common paths: SDR → AE (most popular), SDR → SDR Manager, SDR → RevOps, SDR → Marketing (demand gen). Document the criteria for each. Without it, attrition runs 30%+ annually.
Path 1 — AE
12–18 months as SDR with clear quota attainment. Promotion requires demonstrated discovery and qualification skills.
Path 2 — SDR Manager
Top performers with people-leadership interest. Don't promote unwilling top reps — you lose a great SDR and gain a bad manager.
Path 3 — RevOps
SDRs with analytics interest. They know the funnel from the bottom up — invaluable in ops.
Path 4 — Marketing
SDRs with messaging instincts. Great fit for demand-gen and content roles.
Why paths matter
SDRs who can see the next step stay. Those who can't, leave within 12 months — usually to a competitor that does have paths.
How SendroAI Fits In
SendroAI doesn't replace AEs or managers; it makes SDRs more productive on the path toward those roles.